Why Bath & Brush

  • Made for the skin

    Dog skin has a different pH from ours. Every product here is formulated for it, with no silicones and no synthetic fragrance.

  • Checked before we sell it

    We check every product ingredient by ingredient before it goes into the shop. The range grows only with products that pass that check.

  • Groomer results

    The right shampoo, conditioner and brush make the bath at home easy, and the brushing afterwards free of pulling.

Products

Care guides and a free handbook for bathing, brushing and paws.

Care guides

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LILA LOVES IT logo in foam

In the shop

LILA LOVES IT

A German natural dog care brand made in Bavaria. It pairs modern skin-care technology with traditional plant ingredients. The Shine & Comb shampoo is rated "very good" by ÖKO-TEST (2026). In 2024 the brand was voted No. 1 for coat and paw care in Germany in a Statista and HundKatzeMaus survey of over 7,000 owners.

See the products

Frequently asked questions

How often should I bathe my dog?

There is no single number for every dog. For most healthy dogs every 4 to 8 weeks is a starting point. More often only for heavy soiling, allergies or on a vet's advice.

Can I use human shampoo?

No. Dog skin has a higher pH and is thinner. Human shampoo dries it out and leads to itching.

Do I need conditioner?

Not essential on a short coat. On a long or dense coat it makes combing possible without pulling and reduces matting.

Where do the products come from?

We import directly from the manufacturer in Germany. Courier delivery across Bulgaria in 1 to 2 working days.